This weekend, Pride took over the streets of London. The annual march, which is now in its 45th year, has become an almost integral part of the LGBT experience – with thousands of revellers across the capital taking to the streets to celebrate their sexuality.
Unfortunately, in recent years, the creeping commercialisation of the parade has become harder to ignore. Now the big brands at Pride are loud, prominent, and unavoidable: emblazoning themselves across double-decker buses (HSBC), cock-shaped rainbow flags (Nandos), and even hosting their own parade floats (Tesco). While this may not necessarily be a bad thing – it’s better to show support than not, after all – the mass corporate sponsorship has left many mourning over the loss of soul and authenticity at the … Read the rest