Are we on the cusp of the consumer biotech age, when lab-grown meat will be just as common as farmed meat? Recently, a company called Memphis Meats started selling in-vitro meat (IVM) that apparently tastes just like delicious chicken and duck. But if we want the price on an IVM burger to get below $1,000, we need consumers to buy lots of the stuff. That’s why two Australian researchers from the University of Queensland decided to study what the US public currently thinks about eating IVM.
Psychologist Matti Wilks and veterinary scientist Clive Phillips surveyed 673 people via Mechanical Turk, asking a wide range of questions about their backgrounds and attitudes toward meat eating. What they found is that roughly two-thirds of their subjects would be… Read the rest