Saasha Celestial-One got her unconventional surname from a pair of “hippy entrepreneur parents” who taught her the value of hustle.
Growing up as part of a large family in Iowa, she developed an affinity for saving items that others discarded: spending days salvaging tin cans, wood from foreclosed houses and just about anything else sellable.
The idea that one person’s trash could be another’s treasure resonated, and she dreamed of starting a business centred on sustainability.
In December 2014, Saasha’s friend Tessa Cook – who she met at business school in California – had a brainwave while moving apartment.
Clearing out her fridge, Tessa didn’t want to throw all her food away – but didn’t want to start knocking on random neighbours’ doors either.